• I’ve known Serko and Diamonds for Less for over 25 years now. Serko provides top notch service and his knowledge on diamonds is second to none. He is very honest, trustworthy and always provides the best advice to me and my family. I’ve highly recommended Serko to many family member and friends and they have all felt the same way. Thanks Serko and the Diamonds for Less Team.

    thumb Richard Thomas
    December 13, 2022

    My husband and I have trusted Serko and Kevin at Diamonds for Less for over 20 years . Not only have they given us exceptional service ,quality and price,we have also referred many friends and family to them ,as we know they will receive that same exceptional service,quality and price.Thank you Serko and Frank ! Foti and Christina Fo

    thumb Christina Filtsos
    December 12, 2022


    thumb Marko Fasht
    December 12, 2022

    I Recently worked w Alex to find the perfect engagement ring! He made the entire experience from start to finish effortless, stress free and very much enjoyable. The family atmosphere throughout my visits was very much present, and calming. They made me feel very comfortable and welcome. I’d recommend Alex and Diamonds for Less without hesitation. Thank you again!

    thumb Blair Rossi
    December 10, 2022
  • After visiting tons of places for an engagement ring for my girlfriend, i visited DFL and immediately knew I was at the right place. Andreas was extremely thorough with the ring selection process and provided me with all the information needed to make my decision. The ring was exactly what I had imagined and my girlfriend loved the ring. I would definitely recommend people to visit DFL before making their decision because you won’t get a better value for your budget anywhere else in Toronto. Thank you Andreas and DFL team for making this such an easy process and making our engagement story a success.

    thumb Tapan Hamal
    December 8, 2022

    Found DFL through an online search and wasn’t quite sure what to expect but they definitely lived up to their high rating. Armen was very knowledgeable and took the time to show me a variety of choices until something was chosen. He was very approachable, friendly and did not give off the aggressive and/or desperate salesman vibe that one usually comes across in high valued products. Their type IIa lab grown diamonds seemed more brilliant and sparkling than the types their competitors had and the warranty and annual cleaning service was just the cherry on top, highly recommended!

    thumb Cong Nguyen
    December 7, 2022

    These guys are professionals. Andreas took the time to sit down and custom design what we were looking for. He provided his expert opinion and experience. He even accommodated drastic changes after the order was placed. Everything was done in a no pressure atmosphere which was great. Highly recommended.

    thumb Ranjit S
    December 7, 2022

    Great pitch given by z Andreas. They surely have a wide array of great stuff.

    thumb Oluwadamilare Ogundiran
    December 6, 2022
  • Amazing experience ! Alex made us feel comfortable and confident about our choice. I am beyond HAPPY with my beautiful engagement ring!!

    thumb Cecilia O.R.
    November 29, 2022

    Simply the best jewelry store in toronto. Andreas and Kevin have been a great help in finding me perfect jewelries. I will definitely come back and buy more jewelries from them in the future.

    thumb Kervin Castro
    November 22, 2022

    Armen was a phenomenal person to deal with. He explained everything we needed to know about the diamonds: the cuts, the colour and the clarity. We couldn’t be happier with the entire experience and the engagement ring!

    thumb Karleece Lapointe
    November 13, 2022

    I consulted with Alex for my fiancés engagement ring, and he did such a great job with giving advice on the diamond, ring design, and was always responsive over email for ad hoc consultations, even carved out time to meet virtually when I couldn’t make it to the store. Not to mention how great and affordable the prices are and how well he works with you to ensure the perfect ring design is within your budget. Highly recommend Diamonds4less!!

    thumb Nabeel Mansuri
    November 13, 2022
  • Amazing experience with Alex! He helps you make sure you understand everything before getting you what you desire and has the BEST PRICES! Will definitely recommend and will be coming back!

    thumb Samad Nasim
    November 13, 2022

    I had been stressing about getting the perfect ring for my fiancé and Alex couldn’t have been any more helpful. He walked me through each step and handled my 1000 questions very professionally. Always able to give me an answer and a solution to each question. Thank you for all your help and I’m so happy with how the ring turned out!

    thumb Ethan Hibbs-Forgie
    November 13, 2022

    Serko helped us find a gorgeous d-colour diamond. He was quick to answer all our questions, patient while we tried multiple diamonds and happy to explain every detail. We received no pressure and returned a month later to purchase. It’s no surprise they’ve been in business for decades. My fiancée adores her ring. Thank you Serko!

    thumb Kash Brijpaul
    November 13, 2022

    Very smooth and clear process to select a natural diamond. Professional team. Reasonable price. Thank you.

    thumb WW
    October 13, 2022
  • Amazing experience and a wide variety of options that fit my ask!

    thumb James Dunbar
    October 13, 2022

    What a wonderful experience dealing with Kevin and his business partners! The diamond selection process is completely transparent, a literal calculation based on the qualities you choose for your stone. I would not hesitate to recommend Diamonds For Less to anyone wanting to purchase a diamond and I will be a repeat customer in the future. Thank you for a wonderful shopping experience and a beautiful diamond I am so pleased to wear!

    thumb Robyn Trott
    October 13, 2022

    Alex was amazing, great customer service. Highly recommend visiting here for your next diamond purchase

    thumb Elliot Whyte
    October 13, 2022

    Alex and the team at diamonds for less were amazing through the entire process of shopping for an engagement ring for my now fiancé. They helped me source the most perfect stone within my budget and we’re never pushy at any time. Alex listened to all my instructions to a tee and as a result my fiancé is over the moon with her ring. I would highly recommend diamonds for less for all your jewelry needs!

    thumb Anthony Fata
    October 13, 2022
  • Diamonds for less is awesome! Their rings are beautiful, great quality and the service is always impeccable.

    thumb Mel Nowak
    October 13, 2022

    So in love with my engagement ring. Everything about it is just perfect. So glad my fiancé found them to help him pick the perfect diamond. They resized it for me super quick as well. Amazing service.

    thumb Lisamarie V
    September 13, 2022

    I was worried about almost everything when it comes to the ring I wanted for my now fiance. Alex, made me feel assured and helped me with the perfect ring fitted for my budget and needs. Best ring and fast service! Alex was there to answer all my questions and even helped me understand more information about everything there is about an engagement rings. I didn’t have any doubt about going to other places after I went here. The ring I bought comes with an amazing box that lights up upon opening and the Diamond certificate ( I am a first timer buying jewerly so yeah I am amzed thanks) Anyways! You will not regret taking your time going to this place as they will walk you through your thoughts for the perfect ring

    thumb France J
    September 13, 2022

    My wife and I have been purchasing jewelry from Andreas at Diamonds for Less for almost 5 years now, including her engagement ring, wedding bands and other items. I don’t hesitate to recommend Andreas to anyone who asks me for a referral. By far the best customer service, quality and pricing in the market!

    thumb Armin Zohrabi
    September 13, 2022